EMDG update – Release of the 2026 Independent Review – Commentary
We now send an update on the Export Market Development Grants (EMDG program).
Last week the 2026 Independent Review of the EMDG was released by Trade Minister Farrell and is now on the Austrade website :
The report is a statutory requirement that happens every five years.
Here are my own views on the report, the Good, the Bad and the Ugly.
In summary
The review was undertaken by Mr. Yeend in late 2025.
We also attach the applicable summary pages for those that want to get straight to the point.
emdg-Independent-review-2026 Summary Recommendations
The report has 29 recommendations for change to the program in the future.
There is no request for extra funding. It was excluded in terms of reference for the review.
The current budget of EMDG remaining at $110M, below the level it was some 30 years ago.
There is no change to the current EMDG Round 4 cycle now in force.
The proposed changes are about what EMDG should/will look like in the future, post July 1, 2027, when Round 5 is due to commence.
The Minister stating in his press release of July 2nd.
“The Government will formally respond to the review’s recommendations in due course ….. and I will engage with Austrade to consider the recommendations.”
The proposed changes are grouped as follows:
- 1-10 : Refinements for EMDG
- 11-15 : Representative BodieS
- 16-17 : Online Portal improvements
- 18-23 : Communication
- 24-27 : Whole of Government
- 28-29 : Monitoring performance and legislation review
The changes to EMDG that are of interest (mainly those numbered 1-10) being:
- Removing the “first in first serve” approach used for Round 4.
- The assessment process to be “merit” based.
- The application process to revert to being yearly.
- Combine Tiers 2 (existing markets) and Tier 3 (new markets).
- Reconsideration of the need for a detailed export market plan.
- Changes to overseas travel expense levels.
- Specific Representative Body changes.
Other recommendations are centered on how Austrade will do its job, better communication and the use of AI and a whole of government approach and how it liaises with stakeholders to the program.
The Good
I do like the report overall.
Mr. Yeend is to be congratulated.
I am shouting from the roof tops about the removal with the removal of the “first in first served” application lodgment process and the move to an approval process based on substance, not timing.
Other proposed changes falling in place behind this one.
It is a different report to those over the last 30 years that I have been a part of.
It is very much focused on processing issues, how to apply and what errors there were for the Round 4 process i.e. “how to fix things” rather than overall big picture motherhood statements and policy reinforcement.
Things needed to be fixed.
The satisfaction level for self-prepared applicants being only 44%
Much lower if using an export grants agent like me – 59% and well below Austrade’s overall satisfaction target of 75% that the EMDG makes a difference to an applicant’s export efforts.
Minister Farrell also having to inject an additional $12.88M into the program to fix the heavy oversubscription of Teir 2 applications for Round 4, which also caused some exporters to wait some 10 months to know if they were to be funded or not for the 2025/2026 grant year.
I therefore support the major changes as I have listed above.
I support most of the recommendations with the usual caveat of “lets see what it they look like in practice”.
For example, what will be the level of turnover required for a merged 2 and 3 tier type, $500,000 or $1,000,000?
I do not support recommendation 17, the use of AI in assessments as I do have a fear of another “Robodebt” debacle.
I do not support recommendation 23 as it ignores the role of grants agents like myself in producing a better-quality application with a higher level of client satisfaction.
It is not me that counts, it is all in the hands of the Minister.
The Bad
Given the proposed changes are in the main are positive, it would be remiss of me not the raise the negatives that come about as well.
Not so much a negative, but a reflection of the changes having to happen in the first place.
In essence, the recommendations for change are in my mind confirmation that recent much heralded changes to EMDG have failed and are now being abandoned.
Exporters have suffered as result of them.
I cannot tell you how many times I raised my view (huffing and puffing till I was blue in the face) with Austrade and the Minister that the “first in – first served” approach would be a disaster.
The approach having no industry support at all.
To have such an approach after only one iteration to be changed is good, but is also bad, I call it gut-wrenching. It should never have happened in the first place.
Yes, good things are changing, but they should not have happened to start with.
Past bad policy design in the past now being corrected.
The Ugly
I think things are going to get Ugly for EMDG before they get better.
EMDG is currently all about the processing and payment of submitted milestone reports for Round 4 that were due by the 15th of last month.
Austrade has stated the prepayment of 2026/2027 grant advances will happen this month, a delay from the those paid in June 2025 for the first year of Round 4.
Both will take time and resources. Austrade cannot do everything at once and overnight.
Then we have the next big question on the horizon –
“When will Round 5 happen?”
It will take time to digest the recommendations of the report. The Minister in the first instance has to give his formal response before the wheels can even start turning.
There will be a consultation period led by Austrade about the changes.
Then the issuing of new application guidelines and the like.
In the Senate estimates hearing of June 5th Dr Grimes the CEO when asked responding as follows: –
Senator CANAVAN: ” Okay. At estimates last, I’m informed, the next EMDG round was not expected until late this year. Is that still the plan? “
Dr Grimes: ” Yes. With the next round of EMDG, I would imagine and expect that it will be heavily shaped by any recommendations that the independent reviewer makes and, of course, the government’s consideration of those recommendations. We are imagining that we would be implementing the next round of the program once the government’s been able to consider the recommendations and we’ve had an opportunity to make any adjustments within our internal processes. So it could be …..It could be late this year; it could be early next year.”
Given the proposed changes airing from the review, I cannot see that Round 5 (the next EMDG iteration) will be ready to go by November, just 5 months down the track.
I have scars from the system bugs and changing information requirements for Round 4.
I think Austrade should take all the time it needs to get things right.
In my view Round 5 should not happen until early 2027.
Do I need to do anything now that the Review has been released?
No. All you need to do is sit tight.
We will keep you in the loop about all things EMDG as things unfold later this year or in early 2027.
All the best
Stuart









